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Cover | David Lance Goines

Year of the Tiger (2010, solid-color blockprint, printed by letterpress in an edition of 750). David Lance Goines was born in 1945 in Grants Pass, Ore., and has lived and worked in Berkeley as a printer and graphic designer since 1965. He has designed and printed 223 posters for local, national, and international businesses, as well as graphic work for many private clients. He is the author of five books, has collaborated on three, and his work has been the subject of six others. He is an 18-gallon blood donor. His work can be viewed online at

CALL FOR SUBMISSIONS | For our Summer Essay Issue
The Monthly is now accepting first-person essays (900 words maximum) from Bay Area writers for possible publication this summer. The theme: A hard choice
To submit, paste the essay into your email to and attach as a Word document (“.doc,” not “.docx” file). Please include your name, email address, and phone number on every page. Deadline: Monday, April 12.



Digital Edition

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March 2010 Issue:
Table of Contents

|  You Call This Work?
Despite the stressed economy, some businesses make the care, feeding, and daily yoga classes of their employees a top priority. The lavish in-house benefits at Emeryville’s Pixar and Mountain View’s Google are the stuff of legend. Berkeley’s Clif Bar, offering an on-premises gym and flex time galore, has been cited by Fortune and Health magazines as one of the best and healthiest places in the United States to work. Over in Richmond, Mountain Hardwear’s employees take free backpacking trips to test the equipment they sell. Nice work, if you can get it! But employers at these roll-out-the-red-carpet businesses say that providing big perks pays off in a workforce that is more creative, harder working, and very, very loyal. By Paul Kilduff.

Up Front | Stepping Off the Ladder
Twenty years ago, college-bound high school seniors graduated in June and headed straight to campus in September. But these days, more and more young students are taking a year off in between high school and college—a “gap year”—to travel, work, or re-energize before plunging full-bore into academia.  By Christine Schoefer.

Shopping Around |  Bring on the Bug Juice
Every summer, East Bay families pack their cars and head to the mountains for a few days of swimming, hiking, kid-centered activities, nightly entertainment, and, best of all, big, tasty meals prepared by someone else. Meet the family camp concept—where multiple generations enjoy affordable, laid-back vacations amid beautiful natural scenery—all within an easy drive of home.  By Rachel Trachten. 

Shop Talk | Neighborhood Shops & Such
Piedmont Piano Company gets a grand new home in uptown Oakland. Black Oak Books (now Black Oak Books Holdings Corp.) reopens in a West Berkeley nightclub where R&B musicians like B.B. King once performed. Berkeley’s Freshly Cut offers special floral arrangements for personal milestones and local businesses like Oliveto and Bette’s Ocean View Diner. Feiner Financial Tax Preparation and Planning in downtown Oakland takes the anxiety out of preparing those pesky annual returns. By Tim Kingston.

The Kilduff File |  Anand Chulani
Maybe there’s something to that old expression about laughter being the best medicine. Instead of Stone Age team-building activities like weekend retreats and making human pyramids, some local businesses—including Google—are turning to humor to rev up the old esprit de corps. Standup comic and TV writer Anand Chulani, a frequent visitor to cutting-edge companies, knows just how to jolt employees out of cubicle stupor.  By Paul Kilduff

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Editor’s Note:
a look at this month’s issue and commentary on life in the East Bay

Letters: reader responses to The Monthly’s stories
Be East Bay: an introduction to interesting people, places and events in your community

Critics Choice: highlights of this month’s happenings in art, theater, film, dance and music

Boutique Bazaar: distinctive small shops in the East Bay

Food for Thought: local caterers and food and wine purveyors

Dining Guide: a selection of East Bay restaurants

Marketplace Home: a catalog of services for your home and garden

Marketplace Services: a catalog of personal and creative services

Kartoon Korner: editorial cartoons to entertain and agitate

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